What You Need to Know About Repurposing Your Content
A Guest Blog courtesy Bob Dunn [BobWP]
There are so many ways to repurpose your content. I will cover several of them as well as offer some strategic and specific tips on repurposing.
There really are two things you need to know.
The More Content, the Better
It is obvious that the more content you have produced, the more you have for repurposing. That only means that you need to be more careful about how you change it and send it back out. If you are pushing it out to other platforms via various mediums, then it can be a bit easier. But if you are doing it to generate more content on your own site, make sure that you give your content enough time to settle with your readers before you start in on repurposing it.
Doing it too soon may turn off your readers because they will think, hey, didn’t I just read this?
Understand Your Readers
This is important if you are repurposing your content for any medium, for example, from text to audio or video, or any other combination. Do your readers want video? Are there other formats they are looking for? Do you also want to make your content more digestible and useful to other people who happen to land on your site? These are good questions to consider when you plan your strategy.
Reasons to Repurpose Your Content
There are three top reasons most people are interested in repurposing their content.
Generate More Content
One of the biggest challenges we have as content creators is, well, creating more content. We all have times when the well runs dry and ideas aren’t coming fast and furious. Repurposing your content means that you have to come up with fewer new ideas. They are already there for you.
Expand Your Readership
Before I talked about knowing what your readers want. But also there is the flip side to this. It’s getting new visitors to your blog. If you haven’t touched on video or audio yet, the fact that you can repurpose existing content gives you a chance to meet the needs of people who prefer their content in visual form (think video and transcripts of audio) or by hearing it (recordings).
SEO Loves Content
Google loves content. But it must be good content. And what better way than to repurpose some of your content to get even more of it out there. But there are some things to be aware of, which I will touch on shortly.
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